Guerilla marketing is more about using creativity and energy, rather than using money. However, marketing still costs money. This can be difficult for small businesses who cannot throw around the cash for large advertisements spots. However, there are ways to save your hard-earned money when it comes to marketing. The most money-efficient way to advertise is by going to an advertising agency. These agencies usually get a 15% discount on any advertising spot. That 15% that is saved will be their commission. Since you'll be paying the same amount of money, you might as well also pay for the expertise of an agency to help you. You can even make your own in-house advertising agency to get this discount.
The prices for adverting spots are highly negotiable. If advertising time is not sold, then it is wasted. That means radio and television companies need to sell their advertising or risk losing money. This means that are very open to lowering prices. You can also make a per inquiry (PI) or per order (PO) deal. That means you pay nothing for the cost of the advertisement. Instead, the radio or television company will get a certain dollar amount for every query or order that is made from the advertisement. This option is great if you are having difficulties with cash flow.
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