Week 6 - Guerilla Marketing: Methods

    Guerilla marketing is not about spending a bunch of money to hit all avenues of media. It requires creativity and energy to engage your audience. The different method of marketing have their strengths and weaknesses. It is vital for you to decide which method to use. News paper is best for telling loud, succinct news. Magazine ads are great for conveying both emotion and information. Television is perfect for demonstrating the product, which is not possible through printed images and words.

    Then there is the goliath that is the internet. This method includes webpages, email, blogs, videos, and more. Your webpage is perfect for not only showing off your product, but also your entire business. Just make sure to achieve your main goal of the website: have the customer order your product. Blogs allows you to talk greatly in depth about your product. Email allows you to reach directly out to your audience provided that you have acquired your customers' contact information. With the internet, continually engaging your audience is easier and more effective than ever.