Week 5 - Guerilla Marketing

    My last blog entries talked about creating a marketing strategy and the importance of sticking to the strategy. The only thing left to do is act upon that strategy. There are sevens steps to consider to ensure this important strategy is a successful one. The first step is to identify the special aspect your product or service is offering. This will help differentiate your product from all the others and convince your customers to buy your product.

    The next step is to take that special something and translate that into a benefit for your customers to focus on. The third step is to state this benefit in a clear and easily untestable way. even with this benefit, you need to grab people's attention. The fourth step relies on you grabbing people's attention in an interesting way. But keep in mind too not focus too much on being interesting because you also need to be informative about your product's benefits. You then need to call your customers into action whether that be going to a store, visiting a website, or calling a number. As stated before, you need to have a clear message. This step includes making sure your customers have received the clear message and there is no misunderstanding. The last step is to measure the customer traffic. How many saw your ads and how many actually visited the store and went to your website? You can use these measures to gauge the effectiveness of your marketing strategy. If there is not enough traffic, you will need to revisit the previous steps and see where you can improve.