Week 4 - Guerilla Marketing Developing a Plan

    The two most important things that lead to success in guerilla marketing are starting with a plan and committing to that plan. However, you must first develop a plan that you can confidently commit to. You must research your target market, your offerings, and customer buying trends. You must ask yourself important questions to effectively position your product or service. What is my competitive advantage? What are the benefits of my product or service? What is likely to cause me to fail? What is my goal?

    There are seven aspects of an effective guerilla marketing strategy that you must consider. Consider the purpose of your marketing. Do you want people go to your website, visit your store, or call a phone number? Then consider how you will achieve this purpose y using your competitive advantage. What is your target market? Do extensive research of the customer demographics of your market. What marketing tools should you use to reach this target demographic? Consider what your product stands for and what your niche is to differentiate you. Identify your business and what the purpose of it is. Finally, consider your budget. As stated in previous blogs, guerilla marketing focuses more on creativity and energy rather than spending a lot of money. The average US business invested 4% of gross revenues in marketing (Levinson, 2007).

References

Levinson, Jay Conrad. (2007). Guerilla marketing: Easy and inexpensive strategies for making big profits from your small business. Fourth edition. Houghton Mifflin Company.