TikTok is one of the most popular social media platforms. For those that do not know what it exactly is, TikTok is a social media platform that allows people to post short length videos. These videos typically last around 30 seconds. Although most videos are submitted by users, companies have found TikTok to be particularly useful in advertising and customer engagement. Take Gohar khan for instance. He founded a college admissions counseling company. He leverages his TikTok account with over 1.7 million followers to efficiently gain clients (Taylor, 2022).
While Khan has found success in TikTok, the social media platform might not be effective for every business. The average age of female users is 20 to 29 years old. The average age of male suers is 10 to 19 years old (Campbell, 2022).A company that gears towards an older age group might not have success in TikTok advertising. As I said earlier, the average video length on TikTok is 30 seconds. This short length of time does not give companies much opportunity to educate the consumer on the various features of their product. Instead, companies must use their creativity to create an entertaining video in hopes of driving users to the company website.
References
Campbell, Stefan (April 15, 2022). TikTok statistics 2022: How many users are on TikTok?. The Small Business Blog. https://thesmallbusinessblog.net/tiktok-statistics/
Taylor, Amiah. (May 5, 2022). A 22-year-old TikToker accepted by MIT, Yale, and Stanford is making six figures helping kids get into their dream. Fortune. https://fortune.com/2022/05/05/advice-for-getting-into-dream-college-gohar-khan-tik-tok/amp/
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